At Noom Swim, every piece we create has a soul. Blue Lagoon is no exception. In fact, Blue Lagoon might just be the most ‘us’ print we’ve ever done. Since I was a kid, I’ve been obsessed with vintage culture — the colors, the textures, the stories. And when I discovered the retro surfy culture, it was love at first sight. Those washed-out tones, the playful patterns, the laid-back vibes… they just hit different. Blue Lagoon is the print that takes all of that nostalgia and wraps it around your body.
When I was planning the Casa Del Mar collection, an idea hit me out of nowhere. A crazy idea. What if I created a print that blended this love for vintage surfy culture with Noom Swim’s signature minimal cuts? A print that felt timeless and modern at the same time. A print that was equal parts retro dream and fresh energy. That’s how the seed for Blue Lagoon was planted.
I’ll be honest… I didn’t know if it would work. It might work, it might not. But one thing I’ve learned since starting Noom Swim is that if you love something, just go for it. No hesitation. No second-guessing. Just trust the feeling and dive in. That’s exactly what I did with Blue Lagoon. And I’m so glad I did.
Blue Lagoon isn’t just a print. It’s a mood, a memory, a moment in time. It’s tiny little coral shapes dancing across eco-rib fabric, wrapping you in the warmth of summer and the salt of the ocean. Blue Lagoon is for days when the sun kisses your skin and the waves call your name. It’s for early morning surfs and golden-hour swims. It’s for when you want to feel like you’ve just stepped out of a vintage postcard. This dreamy print is available across some of my favorite styles — the Tropez Bottom, the Pacific Bottom, the Malibu Top, and the Aruba Top. And let’s not forget the Heatwave Shorts, my absolute favorite of the entire collection. Seeing Blue Lagoon on these cuts is pure magic.
The clean, minimal silhouettes let the print shine, while the print gives the cuts a soul. It’s the perfect match of design and emotion. Blue Lagoon is something new for us. It’s bold but soft, nostalgic yet modern. It’s a little experimental, a little daring, and a lot from the heart. And that’s exactly why I love it so much.
Every time I see Blue Lagoon, I remember that creative leap — the moment I decided to just go for it. And every time you wear Blue Lagoon, I hope you feel that same fearless, joy-filled energy. So here it is. Blue Lagoon. Our little love letter to the ocean, to surf culture, and to the courage of chasing an idea. And honestly? It’s a pleasure for the eyes.
xoxo, Irene