Noom Journal

The story behind Blue Lagoon
At Noom Swim, every piece we create has a soul. Blue Lagoon is no exception. In fact, Blue Lagoon might just be the most ‘us’ print we’ve ever done. Since I was a kid, I’ve been obsessed with vinta...

Casa del Mar - Coastal dreaming in Noom
Step into the sun-washed storybook of Casa Del Mar — where Mediterranean magic meets Noom Swim sass, and every piece feels like it belongs in a film reel from a vintage Italian summer.
This collec...

Club Tropicana - Sun, style and swim
Welcome to Club Tropicana, where the sun’s always shining, the music never stops, and your bikini is basically your uniform. This is Noom Swim’s boldest drop yet — a vibrant, feel-good collection m...

The Malibu Top: Our bestselling bikini that‘s tiny, tanning-ready & totally obesses over
Let’s make it official: the Malibu Top isn’t just a bikini — it’s a Noom Swim icon. This is our #1 bestselling top, worn by beach babes, surf chasers, and tan-line minimalists around the world. If ...